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About the client
Lifestyle Club Your Way is a health and lifestyle membership-based system that enables users to gain access to exclusive experiences, special services, and booking privileges in fitness, travel, and leisure, as well as personal Oasis of care. As more customers seek personalized and digitally-first experiences, the platform will provide a user-friendly, smooth interface.
60%
More Bookings
40%
More Revenue
90%
Higher Engagement
Lifestyle Club Your Way
United States
Healthcare
Problem Statement
The Lifestyle Club had been using disintegrated tools and manual procedures for managing memberships, reservations, and service listings. They did not have an integrated digital channel through which customers could browse, control, and book services or benefits easily.
Manual and Disjointed Booking Process
Reservations required clients to either call or send an email to a staff member, which was hectic for both users and staff.
Dwarfed Invisibility & Participation
Members did not have an online platform where they could browse and find the available services, offers, or events.
Platform Scalability
The current system was unable to cope with an increase in the number of users with varied categories of services.
Payment and Plan Management
Users were not able to buy or upgrade plans online or monitor their use of benefits.
Key Challenges
The Solution
Ouranos Technologies provided a well-integrated and feature-rich web and mobile solution to drive the Lifestyle Club Your Way membership experience.
Key Results
Process Enhancements
- Centralized control: Admin can control members, services, and booking in one dashboard.
- Automation: Less manual efforts on booking and payment.
- Real-time sync: Real-time synchronization between mobile and web interface.
Customer Wins:
- A 60 percent rise in effective service bookings.
- The user interaction and app store rating were improved because of the intuitive UI.
- There was an immediate offer and renewal reminder to members.
Positive Business Effects:
- Future-ready platform (and new services categories).
- Development of a modern premium digital experience to promote better brand identity.
- More revenue due to online membership buying and renewal.
Our Approach
01. Uncovering Opportunities
- Coordinated strategic workshops with its major stakeholders to obtain user stories and business objectives.
- Described essential business processes such as booking, browsing of services, membership renewal, and partnership collaboration.
02. Formulate a Solution
- Categories of identified roles: Admin, Member, Service Partner, and Support Staff.
- Specified booking flows, tracking rewards, payment, and content management requirements.
03. Put the Plan into Action
- Suggested a cross-platform application that is scalable and has a dynamic content management system and booking engine.
- Focus on the user experience, live access, and mobile-first.
- Added loyalty tracking, notification, and analytics functions.
Key Modules
Member interface
- Profile management and user log-in and profile management
- Interactive navigation of categories of services (Travel, Fitness, Spa, etc.)
- On-line reservation and calendar availability
- Reward tracking and membership benefits dashboard
Admin Panel
- Deal with members, services, categories, and booking slots
- Analytics: user and booking trends, membership development
- Accept/ reject partner listing
- CMS to print banners, articles, and offers
Service Partner Panel
- Partner on board to handle their offerings
- Predetermined times, service definitions, costs, and rules
- Up-to-date bookings in real-time
- Read consumer ratings and feedback
Technologies Used
- CMS: Wordpress
- Push Notification: OneSignal Plugin
- Payment Gateway Integration: Stripe
- Database: MySQL
Lifestyle Club Your Way
Thoughts from the Client
The new platform took the whole customer experience to a different level. Ouranos Technologies listened to us and designed the product we have, which is as beautiful as it is powerful. They have the flexibility and ease that we have always desired to provide to our members now.
Lifestyle Club Your Way Team
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